A VW Goes on a Reverse High-Speed Drive -- With a Trailer

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Volkswagen has been pranking Norwegians with a clever stunt to promote its Trailer Assist feature, which makes it look as if some seriously cool reverse driving is taking place.

As seen in the behind-the-scenes film, VW and agency Try achieved the effect by cutting a small car in half, and encasing it in plexiglass and transparent foil. The driver can see out but from the outside, it looks like an ordinary trailer. Passers-by look stunned to see what convincingly looks like a VW with trailer attached driving at high speed -- in reverse.

The effort, which has already picked up an impressive 21 million views on VW's Facebook page, reminds us a little of Toyota's driverless car stunt for the Aygo in 2014.

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In this video a driver is backing up his car and trailer in high speed through parking lots, roundabouts and intersections. Or is he really?
Jan 18, 2016
Try Oslo
Morten Berger Karlsen
Volkswagen Norway
Web Design:
Martin Klausen
Øystein Halvorsen
Preben Moan
Finn Knudsen
Morten Berger Karlsen
Art Director:
Karin Lund
Art Director:
Camilla Bjørnhaug
Art Director:
Eirik Sørensen
Production Company:
Bacon Osl
Andreas Riiser
Ola Narum Berg
Media Agency:
Media Partner:
Be On Nordics
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