Creativity

How a VW Went on a Reverse High-Speed Drive -- With a Trailer

Stunt From Norway Promoting Trailer Assist Feature Has Gone Viral

By Alexandra Jardine. Published on Jan 19, 2016

Editor's Pick

Volkswagen has been pranking Norwegians with a clever stunt to promote its Trailer Assist feature, which makes it look as if some seriously cool reverse driving is taking place. As seen in this behind-the-scenes film, VW and agency Try achieved the effect by cutting a small car in half, and encasing it in plexiglass and transparent foil. The driver can see out but from the outside, it looks like an ordinary trailer. Passers-by look stunned to see what convincingly looks like a VW with trailer attached driving at high speed -- in reverse.

The film, which has already picked up an impressive 21 million views on VW's Facebook page, reminds us a little of Toyota's driverless car stunt for the Aygo in 2014.

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About

Credits

Date
Jan 19, 2016
Agency:
Try Oslo
Client:
Volkswagen Norway
Copywriter:
Morten Berger Karlsen
Web Design:
Martin Klausen
Copywriter:
Øystein Halvorsen
Copywriter:
Preben Moan
Copywriter:
Finn Knudsen
Copywriter:
Morten Berger Karlsen
Art Director:
Karin Lund
Art Director:
Camilla Bjørnhaug
Art Director:
Eirik Sørensen
Production Company:
Bacon Osl
Director:
Andreas Riiser
Producer:
Ola Narum Berg
Media Agency:
MediaCom
Media Partner:
Be On Nordics

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