Creativity

Volkswagen: Park Assist II iPad ad

Hands free parking in miniature.

Published on Jan 10, 2012

Editor's Pick

Brazil's Almap BBDO developed this iPad ad for the VW Tiguan, showcasing the car's Park Assist feature. The interactive ad, which ran in the iPad version of Auto Esporte magazine, perfectly demonstrates the self-parking capabilities by getting the car to park by itself between the user's own fingers.

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About

Credits

Date
Jan 10, 2012
Agency:
Almap BBDO
Client:
Volkswagen
Creative Director:
Luiz Sanches
Co-Creative Director:
Luciana Haguiara
Co-Creative Director:
Sandro Rosa
Art Director:
Sandro Rosa
Art Director:
Ricardo Pocci
Copywriter:
Joao Paulo Testa
Illustration:
Marcelo Forlani
Project Manager:
Ana Carolina Cintra
Producer:
Maya
Technology Director:
Fernando Boniotti
Sound:
Hilton Raw

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