Creativity

Volkswagen App 'Play The Road' Synchronizes Music With Your Driving

'Play The Road' Controls Music According to Your Speed and Steering

Published on Dec 10, 2013

Editor's Pick

Tribal DDB seems to have a knack for turning music into digital experiences. For Philips, it created last year an interactive musical experience that let you listen to the Grammy-award winning Metropole Orchestra, and single out each musician to hear details of their individual tracks.

Now, it partners with B-Reel, and director Anders Hallberg for "Play the Road," an app (that isn't, unfortunately, available commercially yet) that will turn the VW Golk FTI into a musical instrument -- playing music according to your driving. "Play the Road," the film, features driver Thomas Wulff, who uses the app to make amazing music (by band Underworld) that is controlled by his speed and steering.

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About

Credits

Date
Dec 10, 2013
Agency:
Tribal DDB
Client:
Volkswagen
Producer:
Lucy Westmore
CD:
Simon Poett
Creative:
Sam Turk
Creative:
Paul Robbins
Prod. Co.:
B-Reel
Director:
Anders Hallberg
Producer:
Trine Pillay
DOP:
Peter Riis
Editor:
Walter Mauriot
Post House:
Circus Amsterdam

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