Home Gallery Video Volkswagen Play the Road Volkswagen App 'Play The Road' Synchronizes Music With Your Driving 'Play The Road' Controls Music According to Your Speed and Steering Published on Dec 10, 2013 Editor's Pick Tribal DDB seems to have a knack for turning music into digital experiences. For Philips, it created last year an interactive musical experience that let you listen to the Grammy-award winning Metropole Orchestra, and single out each musician to hear details of their individual tracks. Now, it partners with B-Reel, and director Anders Hallberg for "Play the Road," an app (that isn't, unfortunately, available commercially yet) that will turn the VW Golk FTI into a musical instrument -- playing music according to your driving. "Play the Road," the film, features driver Thomas Wulff, who uses the app to make amazing music (by band Underworld) that is controlled by his speed and steering. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateDec 10, 2013Agency:Tribal DDBClient:VolkswagenProducer:Lucy WestmoreCD:Simon PoettCreative:Sam TurkCreative:Paul RobbinsProd. Co.:B-ReelDirector:Anders HallbergProducer:Trine PillayDOP:Peter RiisEditor:Walter MauriotPost House:Circus Amsterdam CategoryApp Latest Creativity News on Ad Age Droga5 Appoints Severs as Chief Design Officer, Lietaer Joins The Community London Your Monday Wake-Up Call: The Emmys, Coca-Cola's New Campaign and Rolling Stone's Sale Havas Acquires The 88, Taps Founder as New York Creative Chief Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.