Elephant Sits on Car; VW Polo Responds With Hilarious Tactical Ad
adam&eve Makes the Most of 'Small But Tough' Slogan
Published on Aug 11, 2014
When the British media ran a story about an elephant sitting on a VW Polo in South Africa last week, the creative department at Adam&eve/DDB, U.K. agency for VW, must have rubbed its hands with glee. The brand's slogan is "Small But Tough" and the agency quickly put out this clever tactical ad with the additional copy "Elephant Impact Protection as Standard." Luckily the occupants of the car were unhurt.