Creativity

Elephant Sits on Car; VW Polo Responds With Hilarious Tactical Ad

adam&eve Makes the Most of 'Small But Tough' Slogan

Published on Aug 11, 2014

Editor's Pick

When the British media ran a story about an elephant sitting on a VW Polo in South Africa last week, the creative department at Adam&eve/DDB, U.K. agency for VW, must have rubbed its hands with glee. The brand's slogan is "Small But Tough" and the agency quickly put out this clever tactical ad with the additional copy "Elephant Impact Protection as Standard." Luckily the occupants of the car were unhurt.

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About

Credits

Date
Aug 11, 2014
Agency:
Adam & Eve/DDB London
Client:
Volkswagen Polo
Creative Director:
Jeremy Craigen
Art Director:
Sian Coole
Copywriter:
Jo Cresswell
Retouching:
Stanley's
Design:
Jake Arnold
Creative Producer:
Charmaine Balay
Managing Partner:
Jonathan Hill
Business Director:
Mike Stern
Media Agency:
Mediacom

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