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Volkswagen: Polo Prinicple 3D Printer How it Works

Make your own baby Polo.

Editor's Pick

In its new Volkswagen campaign, "The Polo Principle," DDB Copenhagen democratizes the technology of 3D printing to make the point that VW brings the best innovations to all its customers, not just those buying higher end vehicles.

An anthem spot explains the brand's mission statement, but the more interesting part of the campaign lives online. There, visitors are invited to design their own Polo, and the 40 most creative submissions will be created on the 3D printer VW uses to make its own prototypes. The designs will be exhibited in Copenhagen in May, after which the creators will receive their baby Polos. One winner from the 40 designs will be selected and turned into a real Polo, which they'll get to drive for two months this summer.

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About

Credits
Date
Apr 04, 2012
Agency:
DDB Copenhagen
Client:
Volkswagen
Creative Director:
Simon Higby
Creative:
Caspar Bock
Creative:
Simon Naver
Creative:
Martin Cedergren
Creative:
Martin Lundgren
Creative:
Anna Just Melson
Producer:
Fredrik Dufva
Film Production Company:
DDB Film
Film Production Company:
Spoiled
Director:
Caspar Balsev
Producer:
Linda Essen-Moller
Producer:
Waiming Wee
Designer:
Kalle Thyselius
Online Production:
Society 46
3D Building Tool:
Maqet
3D Printer:
Zcorp
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