Creativity

Volkswagen: Print Ad Test Drive

App meets print ad

Published on Mar 09, 2011

Editor's Pick

How do you persuade drivers of the benefits of a car, via print advertising? And without getting them to do a real-life test drive? Volkswagen in Norway addressed this by creating an app which allows users to 'test drive' the car within a print ad, using Augmented Reality.

The print ads appeared in some of Norway's most popular print publications. Having downloaded the app, readers held their phone over the print ad to make the car 'drive' and could test out three different features of the vehicle: Lane Assist, Adaptive Lights and Cruise Control.

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About

Credits

Date
Mar 09, 2011
Client:
Volkswagen
Developer:
Mobiento

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