Volkswagen: Punch Dub Meet Sluggy Patterson

VW and Deutsch L.A. track the origins of a classic game

Published on

Editor's Pick

For its inaugural creative campaign for VW, Deutsch L.A. mines a classic- the punch bug game, now rechristened Punch Dub and applicable to all VW models, not just Beetles.

In this teaser spot we meet Sluggy Patterson, originator of the punchy tradition. The video is the first in a series of web films featuring Sluggy holding forth on the punching game.

The agency is set to air a VW Super Bowl spot (sans Sluggy).

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 28, 2010
Agency:
Deutsch Los Angeles
Client:
Volkswagen
Director:
Frank Todaro
Production Company:
Moxie Pictures
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age