Home Gallery Video Volkswagen Punch Dub Meet Sluggy Patterson Volkswagen: Punch Dub Meet Sluggy Patterson VW and Deutsch L.A. track the origins of a classic game Published on Jan 28, 2010 Editor's Pick For its inaugural creative campaign for VW, Deutsch L.A. mines a classic- the punch bug game, now rechristened Punch Dub and applicable to all VW models, not just Beetles. In this teaser spot we meet Sluggy Patterson, originator of the punchy tradition. The video is the first in a series of web films featuring Sluggy holding forth on the punching game. The agency is set to air a VW Super Bowl spot (sans Sluggy). Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 28, 2010Agency:Deutsch Los AngelesClient:VolkswagenDirector:Frank TodaroProduction Company:Moxie Pictures TagsSuper Bowl automotive Super Bowl XLIV CategorySuper BowlWeb Film GenreComedy/Dialog Latest Creativity News on Ad Age Your Friday Wake-Up Call: Facebook's Big Ad Problem, Apple's Cookie Crackdown and the NFL Ratings Slip Chris Beresford-Hill Becomes Chief Creative Officer of TBWA/Chiat/Day New York Your Thursday Wake-Up Call: Bad, Bad Startup Branding. Plus, Will Ad Agencies Embrace Consultancies? Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.