Volkswagen: Rabbit Icons
This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a partic
Published on Jun 16, 2006
Editor's Pick
This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a particular city." We open with our beloved New York, represented, of course, by the equally beloved rat and pigeon. Illustrations by Cody Hudson, www.struggleinc.com.
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About
Credits
- Date
- Jun 16, 2006
- Illustrator:
- Cody Hudson
- Art Buyer:
- Jessica Hoffman
- Print Producer:
- Joseph Rossman
- Copywriter:
- Scott Linnen
- Art Director:
- Tiffany Kosel
- Associate Creative Director:
- Scott Linnen
- Creative Director:
- Tony Calcao
- Creative Director:
- Rob Strasberg
- Executive Creative Director:
- Andrew Keller
- Chief Creative Officer:
- Alex Bogusky
- Client:
- Volkswagen
- Agency:
- Crispin Porter + Bogusky
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