Volkswagen: Rabbit Icons

This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a partic

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This billboard and wildposting campaign is the first part of a national multimedia effort to relaunch the Rabbit in the U.S., explains CP+B ACD Scott Linnen. The initial teaser phase "uses the rabbit logo with animal icons indigenous to a particular city." We open with our beloved New York, represented, of course, by the equally beloved rat and pigeon. Illustrations by Cody Hudson, www.struggleinc.com.
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About

Credits
Date
Jun 16, 2006
Illustrator:
Cody Hudson
Art Buyer:
Jessica Hoffman
Print Producer:
Joseph Rossman
Copywriter:
Scott Linnen
Art Director:
Tiffany Kosel
Associate Creative Director:
Scott Linnen
Creative Director:
Tony Calcao
Creative Director:
Rob Strasberg
Executive Creative Director:
Andrew Keller
Chief Creative Officer:
Alex Bogusky
Client:
Volkswagen
Agency:
Crispin Porter + Bogusky
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