Volkswagen: Rabbit Transit System

New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it a

Published on

Editor's Pick
New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it allows for freedom and spontaneity in the city," says Crispin Porter + Bogusky CD Rob Strasberg. "Each execution tells the story of a fun city adventure, taking us through the kind of circuitous, multistop journeys that the Rabbit is perfect for." We open with New York, where VW is being too kind
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Sep 14, 2006
Chief Creative Officer:
Alex Bogusky
Executive Creative Director:
Andrew Keller
Creative Director:
Rob Strasberg
Creative Director:
Tony Calcao
Art Director:
Tom Zukoski
Copywriter:
Ryan Kutscher
Copywriter:
Craig Miller
Art Buyer:
Sheri Radel
Client:
Volkswagen
Agency:
Crispin Porter + Bogusky
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age