Creativity

Volkswagen: Rabbit Transit System

New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it a

Published on Sep 14, 2006

Editor's Pick

New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it allows for freedom and spontaneity in the city," says Crispin Porter + Bogusky CD Rob Strasberg. "Each execution tells the story of a fun city adventure, taking us through the kind of circuitous, multistop journeys that the Rabbit is perfect for." We open with New York, where VW is being too kind

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About

Credits

Date
Sep 14, 2006
Chief Creative Officer:
Alex Bogusky
Executive Creative Director:
Andrew Keller
Creative Director:
Rob Strasberg
Creative Director:
Tony Calcao
Art Director:
Tom Zukoski
Copywriter:
Ryan Kutscher
Copywriter:
Craig Miller
Art Buyer:
Sheri Radel
Client:
Volkswagen
Agency:
Crispin Porter + Bogusky

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