Volkswagen: Rabbit Transit System
New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it a
New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it allows for freedom and spontaneity in the city," says Crispin Porter + Bogusky CD Rob Strasberg. "Each execution tells the story of a fun city adventure, taking us through the kind of circuitous, multistop journeys that the Rabbit is perfect for." We open with New York, where VW is being too kind
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Full Credits
- Chief Creative Officer:
- Alex Bogusky
- Executive Creative Director:
- Andrew Keller
- Creative Director:
- Rob Strasberg
- Creative Director:
- Tony Calcao
- Art Director:
- Tom Zukoski
- Copywriter:
- Ryan Kutscher
- Copywriter:
- Craig Miller
- Art Buyer:
- Sheri Radel
- Client:
- Volkswagen
- Agency:
- Crispin Porter + Bogusky
Date
Sep 14, 2006
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