Creativity

Volkswagen: Retro

Volkswagen's new low prices are hyped in an old high concept, as CP+B channels vintage Doyle Dane Bernbach. "For the past few years, the story on Volkswagen has been overpricing," explains ECD Andrew Keller. "VW isn't that attainably p

Published on Feb 23, 2007

Editor's Pick

Volkswagen's new low prices are hyped in an old high concept, as CP+B channels vintage Doyle Dane Bernbach. "For the past few years, the story on Volkswagen has been overpricing," explains ECD Andrew Keller. "VW isn't that attainably priced economy car anymore

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About

Credits

Date
Feb 23, 2007
Chief Creative Officer:
Alex Bogusky
Executive Creative Director:
Andrew Keller
Creative Director:
Tony Calcao
Creative Director:
Rob Strasberg
Art Director:
Conor McCann
Copywriter:
Jeff Gillette
Print Producer:
Paula Warner
Art Buyer:
Meghan DeBruler
Client:
Volkswagen
Agency:
Crispin Porter + Bogusky

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