Creativity

Volkswagen: Routan

Crispin's new website for VW's Routan SUV not only includes a video backstory starring spokeswoman Brooke Shields, but a virtual baby maker.

The site melds two of your uploaded images to form your virtual, blinking baby, which

Published on Oct 07, 2008

Editor's Pick

Crispin's new website for VW's Routan SUV not only includes a video backstory starring spokeswoman Brooke Shields, but a virtual baby maker.

The site melds two of your uploaded images to form your virtual, blinking baby, which is strapped to a car seat in the back of a Routan. Additionally, you can get 360-degree views of the van, scan a photo gallery and explore the features and specs of the Routan.

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About

Credits

Date
Oct 07, 2008
Client:
Volkswagen
Agency:
Crispin Porter + Bogusky
Executive Creative Director:
Andrew Keller
Creative Director:
Scott Linnen
Creative Director:
Tony Calcao
Associate Creative Director:
Bill Roden
Associate Creative Director:
David Schell
Interactive Creative Director:
Jeff Benjamin
Interactive Designer:
Matt Denyer
Interactive Designer:
Matt Walsh
Copywriter:
Craig Miller
Copywriter:
Omid Farhang
Programmer:
Mark DeVries
Designer:
Slava Morshch
Executive Integrated Producer:
Ivan Perez Armendariz
Senior Integrated Producer:
Paul Aaron
Integrated Producer:
Sara Payne
Technical Director:
Scott Prindle

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