Creativity

Volkswagen: Scirocco Cup (ARW)

Racing at your desk.

Published on Oct 10, 2011

Editor's Pick

The Volkswagen Scirocco Cup and racing camp were new to China -- and to build up enthusiasm, the car company put cardboard racing wheels in major auto magazines. Once activated, these wheels could help you "race" a car virtually. Users could pick a color, a track from the one's the professional racers were racing on and race, right from their computers.

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About

Credits

Date
Oct 10, 2011
Client:
Volkswagen

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