Home Gallery Video Volkswagen Slowmercial Volkswagen Subverts Delayed Viewing with a 'Slowmercial' Dawdling spot won't let fast-forwarders escape Published on Mar 19, 2013 Editor's Pick Delayed viewing is a real problem for advertisers -- and in Belgium 1/3 of viewers watch TV via recorded means, with 80% of them skipping commercial breaks entirely. How do you capture their attention? DDB Brussels transforms what is basically a print ad into a commercial, with "Slowmercial." A static TV spot, the 30-second film shows the VW Beetle Cabrio doing nothing very exciting except slowly opening its roof, with a VO that invites viewers to the car's "open door" days. Whether you watch it in fast-forward mode or regular viewing, you just can't escape from this spot. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 19, 2013Agency:DDB BrusselsClient:VolkswagenMarketing Manager:Nicolas DeturckAdvertising Manager:Tony PeetermansCD:Peter AmpeCreative Team:Rom&John Creative Team:Peter AmpeTV Producer:Brigitte VerduycktProduction Company:CompostSound Producer:Sonicville Tagsautomobile CategoryTVC Latest Creativity News on Ad Age Your Thursday Wake-Up Call: Bad, Bad Startup Branding. Plus, Will Ad Agencies Embrace Consultancies? B-Reel Films Signs Sangra, M ss ng P eces Adds Hyphen Labs Your Wednesday Wake-Up Call: Apple's New Ads. Plus, Your Handy Guide to Dmexco Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.