Creativity

Google and Volkswagen Launch 'Smileage,' An App to Make Your Drives Social

Make your road trips social.

Published on Mar 12, 2013

Editor's Pick

"Smileage," Volkswagen's ultra-social driving app created as part of Google's "Art, Copy and Code" program, gets a new video showing just how it can make your drives super fun.

The app, which the automaker's 2012 campaign, "It's not the miles, it's how you live them," adds "smiles" to any drive you take in your VW -- or any other car. You can trade punches with other VWs you pass on your trip, upload photos from your drive to your Google Plus account and more.

While this trip certainly looks like a blast, we wonder how a more realistic drive -- the kind where you've run out of water and are probably lost -- might play out on social media.

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About

Credits

Date
Mar 12, 2013
Agency:
Grow Interactive
Client:
Volkswagen
Agency:
Deutsch Los Angeles

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