Creativity

Volkswagen: Speed Camera Lottery (ARW)

Green for green.

Published on Oct 10, 2011

Editor's Pick

A game producer came up with this innovative idea to reward those who stick to the speed limit, while punishing those who don't. The campaign won Volkswagen's "Fun Theory" challenge which asked you to find fun solutions to human problems.

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About

Credits

Date
Oct 10, 2011
Client:
Volkswagen

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