Volkswagen: Speed Camera Lottery (ARW)

Green for green.

Published on

Editor's Pick

A game producer came up with this innovative idea to reward those who stick to the speed limit, while punishing those who don't. The campaign won Volkswagen's "Fun Theory" challenge which asked you to find fun solutions to human problems.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 10, 2011
Client:
Volkswagen
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age