Creativity

Volkswagen App Pauses Video When You Look Away

Promotes start-stop technology in Brazil

Published on May 23, 2013

Editor's Pick

To promote VW's Start-Stop technology, which switches the engine off when the car is stationary, the brand's Brazilian marketers have launched an app which stops YouTube videos automatically when you look away from the screen. The app, a Chrome plug-in created by Almap BBDO, uses facial recognition technology to capture when the viewer is looking away pausing the video. When they look back at the screen, it resumes.

Elsewhere in the world, the technology is being promoted by different marketing methods, including this video by Adam & Eve/DDB London, which features a father desperate to get his baby to sleep in the car.

 

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About

Credits

Date
May 23, 2013
Agency:
Almap BBDO
Client:
Volkswagen
General Creative Director:
Luis Sanches
Digital Creative Director:
Luciana Haguiara
Digital Creative Director:
Sandro Rosa
Art Director:
Ilka Mourao
Copywriter:
Ana Cavalcanti
Production:
The Apes
Technology Director:
Fernando Boniotti
Project Manager:
Evelina Rios
Account Service:
Gustavo Burnier
Account Service:
Vanessa Silva
Account Service:
Filipe Bartholomeu
Account Service:
Thiago de Moraes
Approval:
Artur Martins
Approval:
Fabio Rabelo

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