Creativity

Volkswagen: Sunny Side

Unhappy YouTubers.

Published on Jan 24, 2013

Editor's Pick

Boogie, crying eHarmony girl and irritated llama all appear in Volkswagen's uber-cute, super-happy teaser via Deutsch LA for its Super Bowl offering -- probably one of the more anticipated efforts this year, considering the brand's 2011 hit, "The Force," and its pleasing sequel, "The Dog Strikes Back."

The car company continues its "happiness" mantra, best encapsulated in its "Smiles" commercial from last year by picking all the unhappy viral video characters, and getting them to crack a rare smile, along with reggae legend, Jimmy Cliff.

Volkswagen's Super Bowl teaser last year was also wonderful, hinting that its game day effort might feature a dog, but giving away no actual clues as to what it might actually be all about.

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Credits

Date
Jan 24, 2013
Agency:
Deutsch Los Angeles
Chief Creative Officer:
Mark Hunter
Client:
Volkswagen
Group Creative Director:
Michael Kadin
Group Creative Director:
Matt Ian
Creative Director:
Brian Friedrich
Creative Director:
Mark Peters (3)
Senior Art Director:
Mike Blanch
Senior Copywriter:
Ben Salsky
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
Executive Producer:
Jim Haight
Producer:
Matt Magsaysay
Music Supervisor:
Dave Rocco
Assistant Producer:
Tessa Banks
Production Company:
MJZ
Director:
The Perlorian Brothers
Director of Photography:
Xavier Grobet
Senior Executive Producer:
Scott Howard
Line Producer:
Jay Shapiro
1st Assistant Director:
Craig Owens
Editorial:
Whitehouse Post
Editor:
Corky Devault
Assistant Editor:
Collin Davis
Executive Producer:
Sue Dawson
Producer:
Lynne Manino
Associate Producer:
Evan Cunningham
Post Facility:
The Mill
Colorist:
Adam Scott
Telecine Executive Producer:
LaRue Anderson
Visual Effects:
The Mill
Visual Effects Artist:
Tim Bird
Visual Effects Assistant Artist:
Joy Tiernan
Visual Effects Assistant Artist:
Glyn Tebbutt
Visual Effects Assistant Artist:
Narbeh Mardirossian
Visual Effects Assistant Artist:
Margolit Steiner
Smoke Artist:
Scott Johnson
Design:
Clarice Chin
Executive Producer:
Sue Troyan
Producer:
Enca Kaul
Production Coordinator:
Samantha Axelrod
Audio Post:
Lime Studios
Mixer:
Mark Meyuhas
Assistant Mixer:
Matt Miller
Executive Producer:
Jessica Locke

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