Creativity

Volkswagen: Terrarium

In its element.

Published on Jul 30, 2010

Editor's Pick

What better place to showcase a car than in its element? To promote the new VW Touareg, VW Barcelona created this installation at Terminal 1 of the Barcelona Airport, a giant terrarium that encased the new car, along with some live snakes. For those wondering, the serpents were well cared for during the stunt, which was supervised by a local animal center and veterinarian.

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About

Credits

Date
Jul 30, 2010
Client:
Volkswagen

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