Home Gallery Print (image) Volkswagen The BlueMotion Label Volkswagen: The BlueMotion Label An insert that helps you recycle. Published on Sep 12, 2012 Editor's Pick To reinforce the eco-conscious nature of its BlueMotion vehicles, which have a higher fuel efficiency, Volkswagen and South African agency Ogilvy Cape Town created a print insert that doubled as a way to recycle. Recipients could turn the insert into a prepaid mailing sticker sending the publication it was in to a recycling plant. So far, response rate in Cape Town has been 99%. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateSep 12, 2012Agency:Ogilvy Cape TownClient:VolkswagenECD:Chris GotzAD:Prabashan PatherCW:Sanjiv MistryProducer:Cathy DayProducer:Lara BothmaProduction Company:Platypus Productions Tagsautomotive CategoryPrint Ad Latest Creativity News on Ad Age Deeplocal hires Kantor, Kugler and Eyre Join Zulu Alpha Kilo And, the Emmy for Outstanding Commercial Goes to... Agency Brief: Bundt Cakes, Credit Cards, Campgrounds Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.