Creativity

Volkswagen: The BlueMotion Label

An insert that helps you recycle.

Published on Sep 12, 2012

Editor's Pick

To reinforce the eco-conscious nature of its BlueMotion vehicles, which have a higher fuel efficiency, Volkswagen and South African agency Ogilvy Cape Town created a print insert that doubled as a way to recycle. Recipients could turn the insert into a prepaid mailing sticker sending the publication it was in to a recycling plant. So far, response rate in Cape Town has been 99%.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 12, 2012
Agency:
Ogilvy Cape Town
Client:
Volkswagen
ECD:
Chris Gotz
AD:
Prabashan Pather
CW:
Sanjiv Mistry
Producer:
Cathy Day
Producer:
Lara Bothma
Production Company:
Platypus Productions

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.