Volkswagen: The BlueMotion Label

An insert that helps you recycle.

Editor's Pick

To reinforce the eco-conscious nature of its BlueMotion vehicles, which have a higher fuel efficiency, Volkswagen and South African agency Ogilvy Cape Town created a print insert that doubled as a way to recycle. Recipients could turn the insert into a prepaid mailing sticker sending the publication it was in to a recycling plant. So far, response rate in Cape Town has been 99%.

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About

Credits
Date
Sep 12, 2012
Agency:
Ogilvy Cape Town
Client:
Volkswagen
ECD:
Chris Gotz
AD:
Prabashan Pather
CW:
Sanjiv Mistry
Producer:
Cathy Day
Producer:
Lara Bothma
Production Company:
Platypus Productions
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