VW Bids A Fond Farewell To Its Iconic Camper In Print Ad

Full Page Love Letter to The Kombi Ran In Germany's Bild This Weekend

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As Volkswagen prepares to case production of its iconic Camper van, the company ran this full page print ad bidding it a misty-eyed farewell in the Sunday edition of German newspaper Bild. Copywritten by Grabarz & Partner, it's a love-letter to the Camper, (or Kombi as it's known in Germany), detailing its history from German workman's van to hippy favorite with the statement "It isn't driven.
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About

Credits
Date
Jan 20, 2014
Agency:
Grabarz & Partner
Chief Creative Officer:
Ralf Heuel
Client:
Volkswagen
Group Head Creative VW:
Diana Sukopp
Copy:
Alexander Michaelsen
Art Director:
Sonke Jansen
Art Director:
Mattias Khaled Barre
CEO:
Reinhard Patzschke
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