Creativity

VW Bids A Fond Farewell To Its Iconic Camper In Print Ad

Full Page Love Letter to The Kombi Ran In Germany's Bild This Weekend

Published on Jan 20, 2014

Editor's Pick

As Volkswagen prepares to case production of its iconic Camper van, the company ran this full page print ad bidding it a misty-eyed farewell in the Sunday edition of German newspaper Bild. Copywritten by Grabarz & Partner, it's a love-letter to the Camper, (or Kombi as it's known in Germany), detailing its history from German workman's van to hippy favorite with the statement "It isn't driven.

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About

Credits

Date
Jan 20, 2014
Agency:
Grabarz & Partner
Chief Creative Officer:
Ralf Heuel
Client:
Volkswagen
Group Head Creative VW:
Diana Sukopp
Copy:
Alexander Michaelsen
Art Director:
Sonke Jansen
Art Director:
Mattias Khaled Barre
CEO:
Reinhard Patzschke

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