Home Gallery Video Volkswagen The Choice To Teleport or Not to Teleport? A Man Faces a Curious Dilemma in VW's Latest Ad Noam Murro Directs a Subtly Humorous Spot From DDB Paris Published on Apr 13, 2015 Editor's Pick It's well worth watching to the end of this 90-second VW Golf ad, out of DDB Paris, to appreciate the subtle humor. Beautifully directed by Biscuit Filmworks' Noam Murro, it centers on a young man who had been left a legacy by an eccentric uncle. As he drives to the uncle's crumbling manor house in his gold GTE, we hear the words of a letter, telling the man that since he was the only family member who didn't think the uncle was crazy, he will be the only one to whom he leaves an important invention. After he finds a secret chamber, it turns out Uncle has invented teleportation -- something that leaves our young man with a dilemma as it inevitably means that cars and roads will become obsolete. As it's a VW ad, you can guess what choice he makes. The endline is "The New Golf GTE. Progress. Improved." Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateApr 13, 2015Agency:DDB ParisClient:VolkswagenExecutive Creative Director:Alexandre HerveDirector:Noam MurroProducer:Jerome DenisVFX Supervisor:Franck LambertzProduction Company:Wanda ParisProduction Company:Biscuit FilmworksPost Production:MPC ParisColorist:George K.Agency Producer:Sophie MergesCopywriter:Elie Sachs Tagsautomotive CategoryTVC Industryautomotive GenreComedy/Dialog Latest Creativity News on Ad Age Rihanna's Fenty Line is a Wake-Up Call for the Retail Industry Yanagisawa Joins Blink, Sibling Rivalry Signs Margetson Your Wednesday Wake-Up Call: Amazon's Email Glitch, Bob Evans' Sale and Other News to Know Today Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.