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Volkswagen: The Force--Best of 2011 TV #1

Lil Darth

This lovable, perfect spot from Deutsch L.A. for Volkswagen in 2011's Super Bowl is number one in our TV category for the Best of 2011.

Subscribe to these comments. Member Ratings and Comments

Average user rating:
4.36
Number of user ratings:
14
Rated 5.00 this commercial is AMAZING. direction, edition, the kids acting... the only thing terrible is how bad it looks on your site. way better on youtube. tighten your game up, creativity. 
efil4zaggin, February 3rd, 2011 11:03:33 am
Rated 5.00  
gerard, February 3rd, 2011 02:04:02 pm
Rated 5.00  
llreps, February 4th, 2011 10:03:16 am
Rated 1.00  
avrilchua, February 4th, 2011 06:44:31 pm
Rated 5.00  
dpovill, February 4th, 2011 11:10:52 pm
Rated 5.00  
mdpalese, February 5th, 2011 02:27:18 am
Rated 4.50  
curtob, February 7th, 2011 05:53:02 pm
Rated 3.50 Hugely entertaining ad, but what does it say about VW? Sadly nothing. People will remember and think it's cute, but what they remember is the borrowed interest of Darth Vader and certainly not the car. I've seen this spot three times and only just realized it was for VW because of the title. And what's the point of the button? 
Dukker, February 8th, 2011 09:38:07 am
Rated 3.00 Agree with Dukker. Sucker ad for people who love a cute kid. But if I'm going to be manipulated, give me the Nissan Leaf polar bear spot where there is a clear product benefit. I'm guessing the authors of this spot are parents and 10 years ago they weren't doing cute kid spots. 
okkidme, February 8th, 2011 06:59:06 pm
Rated 5.00 You guys are missing the point. It's not borrowed interest. And the product benefit is remote start up. It takes awhile to get there....but who cares. Another thing...no special effects or fancy production. THIS SPOT ROCKS! 
superoxygen, February 8th, 2011 07:17:28 pm
Rated 5.00 Bravo Dave. 
tequila, February 9th, 2011 09:03:37 pm
Rated 4.00 If the point is for the viewer to remember VW. Mission accomplished. May the force be with you (and your auto-start). 
fdburkhardt, February 10th, 2011 07:40:08 am
Rated 5.00  
monsweeta, March 17th, 2011 02:30:00 pm
Rated 5.00  
holachica, March 23rd, 2011 06:38:20 pm

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Full Credits

Agency:
Deutsch Los Angeles
Client:
Volkswagen
EVP/Group Creative Director/Copywriter:
Eric Springer
EVP/Group Creative Director/Art Director:
Michael Kadin
Senior Copywriter:
David Povill
Senior Art Director:
Ryan McLaughlin
Art Director:
Craig Melchiano
EVP/Director of Integrated Production:
Vic Palumbo
SVP, Director of Broadcast Production:
Victoria Guenier
Producer:
Jim Haight
Associate Producer:
Brooke Yaussi
VP of Marketing:
Tim Ellis
General Manager of Brand Marketing:
Brian Thomas
Director/DP:
Lance Acord
Production Company:
Park Pictures
Director of Photography:
Albert Ken
Executive Producer:
Mary Ann Marino
Editorial:
Union
Editor:
Jim Haygood
Assistant Editor:
Dylan Firshein
Executive Producer:
Michael Raimondi
Post Facility:
CO3
Telecine Artist:
Stefan Sonnenfeld
Producer:
Megan Dahlman
Track:
"The Imperial March"
Original Composer:
John Williams
Music Composer:
Mary Catherine Finney
Arranger/Sound Designer:
Jeff Elmassian
Sound Designer:
Scott Friedman
Audio Post Company:
Lime Studios
Sound Engineer:
Mark Meyhaus
Executive Producer/Owner:
Jackie Kelman Bisbee
Line Producer:
Patricia Frazier
Head of Production:
Dinah Rodriguez
Production Designer:
Jeff Mann
Costume Designer:
Melinda Eshelman

Date

Feb 02, 2011

Category

Super Bowl

Tags

Super Bowl, Super Bowl XLV

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