Volkswagen: The Jetta Report

Curious as to what makes a Volkswagen Jetta owner tick? The Jetta Report reveals all, through a series of penetrating questions designed specifically to profile the values, attitudes and habits of those who drive this popular car—and how th

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Curious as to what makes a Volkswagen Jetta owner tick? The Jetta Report reveals all, through a series of penetrating questions designed specifically to profile the values, attitudes and habits of those who drive this popular car—and how those traits compare to the rest of the American public. Visitors to TheJettaReport.com are asked to participate in the ongoing study by choosing one of four categories—People, Play, Views and Miscellaneous—and answering a set of questions within that category. Bar graphs appear after each question, illustrating the percentage of Jetta owners who answered similarly, and a handy results chart compiled at the conclusion of each category provides empirical evidence of how much better than you Jetta owners really are.
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About

Credits
Date
Jun 06, 2006
Executive Integrated Producer:
Winston Binch
Interaction Director:
Matt Walsh
Interactive Technical Director:
Scott Prindle
Copywriter:
Tom Adams
Copywriter:
Carl Corbitt
Art Director:
Doug Pedersen
Art Director:
Mike Ferrare
Interactive Creative Director:
Jeff Benjamin
Creative Director:
Tony Calcao
Creative Director:
Rob Strasberg
Executive Creative Director:
Andrew Keller
Chief Creative Officer:
Alex Bogusky
Audio Design:
Evolution Engine
Development Partner:
Mindflood Mindflood
Client:
Volkswagen
Agency:
Crispin Porter + Bogusky
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