Volkswagen: The Jetta Report
Curious as to what makes a Volkswagen Jetta owner tick? The Jetta Report reveals all, through a series of penetrating questions designed specifically to profile the values, attitudes and habits of those who drive this popular carâ€"and how th
Curious as to what makes a Volkswagen Jetta owner tick? The Jetta Report reveals all, through a series of penetrating questions designed specifically to profile the values, attitudes and habits of those who drive this popular carâ€"and how those traits compare to the rest of the American public. Visitors to TheJettaReport.com are asked to participate in the ongoing study by choosing one of four categoriesâ€"People, Play, Views and Miscellaneousâ€"and answering a set of questions within that category. Bar graphs appear after each question, illustrating the percentage of Jetta owners who answered similarly, and a handy results chart compiled at the conclusion of each category provides empirical evidence of how much better than you Jetta owners really are.
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Full Credits
- Executive Integrated Producer:
- Winston Binch
- Interaction Director:
- Matt Walsh
- Interactive Technical Director:
- Scott Prindle
- Copywriter:
- Tom Adams
- Copywriter:
- Carl Corbitt
- Art Director:
- Doug Pedersen
- Art Director:
- Mike Ferrare
- Interactive Creative Director:
- Jeff Benjamin
- Creative Director:
- Tony Calcao
- Creative Director:
- Rob Strasberg
- Executive Creative Director:
- Andrew Keller
- Chief Creative Officer:
- Alex Bogusky
- Audio Design:
- Evolution Engine
- Development Partner:
- Mindflood Mindflood
- Client:
- Volkswagen
- Agency:
- Crispin Porter + Bogusky
Date
Jun 06, 2006
