Creativity

Volkswagen: The Narrow Roads of Britain

Small is beautiful.

Published on Apr 30, 2012

Editor's Pick

To promote VW's new small car, the up!, in Britain, DDB UK created a book which only the up! driver can really appreciate. Designed to fit in the car's glove box, The Narrow Roads of Britain celebrates the nation's smallest lanes and roads, complete with GPS co-ordinates so you can go seek them out. Perfect for those who want to avoid so-called 'Chelsea Tractors'.

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About

Credits

Date
Apr 30, 2012
Agency:
DDB UK
Client:
Volkswagen
ECD:
Jeremy Craigen
Art Director:
Aaron McGurk
Copywriter:
Chris Lapham
Photography:
Harry Cory Wright

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