Creativity

Volkswagen: The Original Click

Stay original.

Published on May 29, 2012

Editor's Pick

Clever media placement by the folks over at AlmapBBDO for Volkswagen. To highlight that VW vehicles are all made with 100% original parts, the agency placed banners on YouTube videos that copied original, well-known songs. If you clicked on the banner, you would be taken to the original song's video.

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About

Credits

Date
May 29, 2012
Agency:
ALMAP BBDO Sao Paulo
Client:
Volkswagen
General Creative Director:
Marcello Serpa
General Creative Director:
Luiz Sanches
Co-Creative Director:
Luciana Haguiara
Co-Creative Director:
Sandro Rosa
AD:
Sandro Rosa
AD:
Raul Arantes
AD:
Victor Britto
CW:
Andre Almeida
CW:
Luciana Haguiara
Technology Director:
Fernando Boniotti
Project Manager:
Ana Carolina Cintra
Media:
Mauricio Val Cruz
Media:
Larissa Sanches
Planning:
Chris Bock
Planning:
Sabrina Lima Peralta
Planning:
Karina Kanashiro
Approval:
Herlander Zola
Approval:
Carla Costa

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