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Volkswagen: The Original Click

Stay original.

Editor's Pick

Clever media placement by the folks over at AlmapBBDO for Volkswagen. To highlight that VW vehicles are all made with 100% original parts, the agency placed banners on YouTube videos that copied original, well-known songs. If you clicked on the banner, you would be taken to the original song's video.

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About

Credits
Date
May 29, 2012
Agency:
ALMAP BBDO Sao Paulo
Client:
Volkswagen
General Creative Director:
Marcello Serpa
General Creative Director:
Luiz Sanches
Co-Creative Director:
Luciana Haguiara
Co-Creative Director:
Sandro Rosa
AD:
Sandro Rosa
AD:
Raul Arantes
AD:
Victor Britto
CW:
Andre Almeida
CW:
Luciana Haguiara
Technology Director:
Fernando Boniotti
Project Manager:
Ana Carolina Cintra
Media:
Mauricio Val Cruz
Media:
Larissa Sanches
Planning:
Chris Bock
Planning:
Sabrina Lima Peralta
Planning:
Karina Kanashiro
Approval:
Herlander Zola
Approval:
Carla Costa
Category
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