Creativity

Volkswagen: The People's Car Project

Consumer-designed cars of the future.

Published on May 10, 2012

Editor's Pick

Vollkswagen in China crowdsourced ideas for future car innovation via a virtual suggestion box on its website, and then turned them into reality in a series of viral concept videos.

In this video, Hover Car, the firm simulated an idea for a car that hovers above the street, powered by minerals underground. The parents of the girl who submitted the idea got to 'test drive' the car in the video. Two other concept cars, a 'Music Car' and the 'Smart Key' car, were revealed at the Beijing auto show last month. Altogether, VW received 119,000 ideas and 33 million hits on the website. The campaign was developed by Proximity Beijing/Goodstein & Partners.

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Credits

Date
May 10, 2012
Agency:
Proximity Beijng/Goodstein and Partners
Client:
Volkswagen
ECD/Production:
Georg Warga
Associate Creative Director:
Daryl Villanueva
Associate Creative Director:
Felipe Ferreira
Associate Creative Director:
Flavio Vidigal
Copywriter:
Jojo Zhang
Copywriter:
Vivian Liu
Copywriter:
Derek Lui
Art Director:
Hymm Wong
Art Director:
Andy Li
Junior Art Director:
Fang Ji
Designer:
Sofia Lv
Agency Producer:
Inna Pan
Director:
Kosai Sekine
Production Company:
Stink Shanghai
Executive Producer:
Desmond Loh

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