Home Gallery Video Volkswagen The Polo Principle Volkswagen: The Polo Principle Make your own baby Polo. Published on Apr 04, 2012 Editor's Pick In its new Volkswagen campaign, "The Polo Principle," DDB Copenhagen democratizes the technology of 3D printing to make the point that VW brings the best innovations to all its customers, not just those buying higher end vehicles. An anthem spot explains the brand's mission statement, but the more interesting part of the campaign lives online. There, visitors are invited to design their own Polo, and the 40 most creative submissions will be created on the 3D printer VW uses to make its own prototypes. The designs will be exhibited in Copenhagen in May, after which the creators will receive their baby Polos. One winner from the 40 designs will be selected and turned into a real Polo, which they'll get to drive for two months this summer. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateApr 04, 2012Agency:DDB CopenhagenClient:VolkswagenCreative Director:Simon HigbyCreative:Caspar BockCreative:Simon NaverCreative:Martin CedergrenCreative:Martin LundgrenCreative:Anna Just MelsonProducer:Fredrik DufvaFilm Production Company:DDB FilmFilm Production Company:SpoiledDirector:Caspar BalsevProducer:Linda Essen-MollerProducer:Waiming WeeDesigner:Kalle ThyseliusOnline Production:Society 463D Building Tool:Maqet3D Printer:Zcorp Latest Creativity News on Ad Age Rihanna's Fenty Line is a Wake-Up Call for the Retail Industry Yanagisawa Joins Blink, Sibling Rivalry Signs Margetson Your Wednesday Wake-Up Call: Amazon's Email Glitch, Bob Evans' Sale and Other News to Know Today Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.