Home Gallery Video Volkswagen Think Blue -- Baby Your Volkswagen's Fuel-Saving Features Are Doing You no Favors New spot promotes the car's start/stop feature Published on May 07, 2013 Editor's Pick A new Volkswagen ad promotes the car's Start/Stop technology, by turning the fuel-saving feature on its head. Knowing that parents of crying babies often drive around to lull their baby to sleep, the spot, by Adam&EveDDB London, shows a dad driving around town with his temperamental infant. Unfortunately, because the engine turns off every time a red light comes on, he doesn't do too well. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 07, 2013Agency:Adam & Eve/DDB LondonClient:VolkswagenCreative:Jeremy CraigenCreative:Nikki LindmanCreative:Toby BrewerTelevision Producer:Lucy WestmoreProd. Co.:OutsiderDirector:James RouseProducer:Benji HowellPost Prod:Work PostAudio:Factory Tagsautomotive CategoryTVC Latest Creativity News on Ad Age Agency Brief: Bundt Cakes, Credit Cards, Campgrounds Bob Garfield on the Media, Cannes, Trump and Being Ruggedly Jewish (Not Necessarily in That Order) Outsider Signs Lees, Moussallem Joins Caviar Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.