Creativity

Your Volkswagen's Fuel-Saving Features Are Doing You no Favors

New spot promotes the car's start/stop feature

Published on May 07, 2013

Editor's Pick

A new Volkswagen ad promotes the car's Start/Stop technology, by turning the fuel-saving feature on its head. Knowing that parents of crying babies often drive around to lull their baby to sleep, the spot, by Adam&EveDDB London, shows a dad driving around town with his temperamental infant. Unfortunately, because the engine turns off every time a red light comes on, he doesn't do too well.

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About

Credits

Date
May 07, 2013
Agency:
Adam & Eve/DDB London
Client:
Volkswagen
Creative:
Jeremy Craigen
Creative:
Nikki Lindman
Creative:
Toby Brewer
Television Producer:
Lucy Westmore
Prod. Co.:
Outsider
Director:
James Rouse
Producer:
Benji Howell
Post Prod:
Work Post
Audio:
Factory

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