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Volkswagen: Think Blue (2)

Efficiency trumps speed in VW's latest iPhone game.

Editor's Pick

Volkswagen released its latest racing game as part of its Think Blue campaign. Over speed, the Think Blue Challenge rewards players for driving efficiency, doling out points to those covering the most ground with the least amount of fuel. Outside of the game, quiz questions help to educate drivers on fuel-saving tactics.

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Date
Mar 05, 2010
Client:
Volkswagen
Category
Latest Creativity News on Ad Age

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