Creativity

Volkswagen: Think Blue (3)

Efficiency trumps speed in VW's latest iPhone game.

Published on Mar 05, 2010

Editor's Pick

Volkswagen released its latest racing game as part of its Think Blue campaign. Over speed, the Think Blue Challenge rewards players for driving efficiency, doling out points to those covering the most ground with the least amount of fuel. Outside of the game, quiz questions help to educate drivers on fuel-saving tactics.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 05, 2010
Client:
Volkswagen

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.