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Runaway Tiguan

Fake Error404 page replaces images on websites in Brazilian campaign

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Brazilian agency Almap BBDO has made the VW Tiguan "disappear" from the internet in a digital promotion for VW Brazil. The agency published a statement on several portals, Facebook and the brand's own sites informing people that the car has run away from its own site to travel the world. A link takes users to the Tiguan site, which has been replaced by a fake Error 404 page, which says that the car took off to enjoy life and that to find it you have to click another link marked "search". This link takes the user to a Pinterest page showing pictures of the car all around the world. Another link, marked "If you want to enjoy life with it, click here" takes the user to a map of Brazil where they can locate their closest dealership.

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May 14, 2013
Almap BBDO
General Creative Director:
Luis Sanches
Digital Creative Director:
Luciana Haguiara
Digital Creative Director:
Sandro Rosa
Art Director:
Sascha Piltz
Art Director:
Sandro Rosa
Pedro Cavalcanti
Digital Production Director:
Fernando Boniotti
Thalles Freitas
Digital Producer:
ON Interactive
Account Executive:
Gustavo Burnier
Account Executive:
Filipe Bartholomeu
Account Executive:
Thiago de Moraes
Account Executive:
Aline Padovani
Account Executive:
Vanessa Silva
Fabio Urbanas
Brian Crotty
Paulo Camossa
Kaue Lara Cury
Raphael Vignola
Larissa Andrade
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