Creativity

VW Just Made a Commercial All About Toilets, But Why?

Spot From Argentina Humorously Captures Road-Trip Desperation

By Alexandra Jardine. Published on Dec 13, 2016

Editor's Pick

A new commercial for Volkswagen's Cross UP model in Argentina captures a feeling everyone has probably experienced at one time or another -- taking a roadside toilet break when you can't hold it in any longer.

Directed by Rodrigo Garcia Saiz of Central Films North for DDB Argentina and filmed in stylized slo-mo, the spot humorously captures the desperation, and then relief, of various travelers heading for the toilets in gas stations, diners or in the great outdoors. Nothing -- not filthy bathrooms nor a line of seniors waiting -- is going to get in their way.

It's funny, but you may be wondering what needing to relieve yourself urgently has to do with Volkswagen. Keep watching to the end, and all will be revealed.

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About

Credits

Date
Dec 13, 2016
Agency:
DDB Argentina
Chief Creative Officer:
Hernan Jauregui
Client:
Volkswagen
General Creative Director:
Facundo Varela
General Creative Director:
Adrian Piattoni
Copywriter:
Alberto Valencia Gomez
Art Director:
Martin Puiatti
Head of Production:
Claudio Migliardo
Agency Producer:
Micaela Picco
Production Company:
Salado Media
Director:
Rodrigo Garcia Saiz
DP:
Mateo Londono
Producer:
Veronica Berta
Producer:
Victoria Martinez
Exec. Producer:
Federico Ameglio
Editorial:
Salado Media
Editor:
Mariano Baez
VFX:
Salado Uruguay
VFX Supervisor:
Sebastian Cerveñansky

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