Creativity

Volkswagen Vows Never to Lose Cargo with New Glow in the Dark Truck

The Company Used Its Own Trucks as Moving Billiboards

Published on May 19, 2014

Editor's Pick

Move over, FedEx. Volkswagen has taken package-tracking to new levels. In Brazil, the car company used glow-in-the-dark cargo covers to protect selected containers in order to promote Volksnet, its tracking system.

Phosphorescent semis took to Sao Paolo's roads by night in an effort to catch the eye of truckers and shipping companies and deliver the message "your cargo never disappears."

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About

Credits

Date
Apr 20, 2014
Agency:
AlmapBBDO
Chief Creative Director:
Marcello Serpa
Client:
Volkswagen Trucks
Chief Creative Director:
Luiz Sanches
Creative Director:
Bruno Prosperi
Creative Director:
Renato Simões
Art Director:
Renato Butori
Copywriter:
Rodrigo Resende
Producer:
José Roberto Bezerra
Producer:
Marcos Souza

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