Creativity

Volkswagen: True Life Costs

VW encourages you to rethink your spending.

Published on Sep 08, 2010

Editor's Pick

VW and DDB London just unveiled this new site, True Life Costs, part of the Unbelievable Value campaign, which encourages consumers to reevaluate where their money is going—not just in terms of automotive spending, but for all of their life expenses. Visitors are invited to explore a miniature model world, shot in tilt-shift style, as they evaluate their costs in different areas: family, fun, holidays, food and home. They can adjust their spending in each area and print out an overall expense report. Of course, there's also a section that helps them to review the savings and expenses associated with VW Models Golf, Tiguan and Polo.

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About

Credits

Date
Sep 08, 2010
Agency:
DDB London
Client:
Volkswagen
Creative Director:
Victoria Buchanan
Creative Director:
Simon Richings
Creative:
Brendan Howell
Creative:
Luke Flynn
Interactive Design:
Thomas Addison
Interactive Design:
Daniel Burke
User Experience:
Joseph Scully
Flex Development:
Ian Fuller
Flex Development:
Nicole Schloeter
Flex Development:
Sebastien Jouhans
Lamp Development:
Paul James
Social Media:
Allan Blair
Media Agency:
Mediacom
Project Management:
Nick Townsend

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