Home Gallery Interactive (image) Volkswagen True Life Costs Volkswagen: True Life Costs VW encourages you to rethink your spending. Published on Sep 08, 2010 Editor's Pick VW and DDB London just unveiled this new site, True Life Costs, part of the Unbelievable Value campaign, which encourages consumers to reevaluate where their money is going—not just in terms of automotive spending, but for all of their life expenses. Visitors are invited to explore a miniature model world, shot in tilt-shift style, as they evaluate their costs in different areas: family, fun, holidays, food and home. They can adjust their spending in each area and print out an overall expense report. Of course, there's also a section that helps them to review the savings and expenses associated with VW Models Golf, Tiguan and Polo. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateSep 08, 2010Agency:DDB LondonClient:VolkswagenCreative Director:Victoria BuchananCreative Director:Simon RichingsCreative:Brendan HowellCreative:Luke FlynnInteractive Design:Thomas AddisonInteractive Design:Daniel BurkeUser Experience:Joseph ScullyFlex Development:Ian FullerFlex Development:Nicole SchloeterFlex Development:Sebastien JouhansLamp Development:Paul JamesSocial Media:Allan BlairMedia Agency:MediacomProject Management:Nick Townsend Latest Creativity News on Ad Age Deeplocal hires Kantor, Kugler and Eyre Join Zulu Alpha Kilo And, the Emmy for Outstanding Commercial Goes to... Agency Brief: Bundt Cakes, Credit Cards, Campgrounds Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.