Creativity

An Overwhelmed Dad Finally Finds Refuge in This Sweet New Volkswagen Ad

Another Charming Spot From the Team Behind Award-Winning Harvey Nichols Work

Published on Sep 18, 2014

Editor's Pick

Today's generation of increasingly child-centric parents will smile in recognition at this U.K. spot for the Volkswagen Tiguan, which highlights the lengths they will go to for their kids with a gentle, wry humor. It features a dad who looks increasingly wistful as he misses out on a golf trip to take his daughter to ballet, is marched off to a kid-friendly eaterie, sits watching "The Powerpuff Girls" with his daughter, and misses the goal in a soccer match because his son's in the bathroom. Although he's forced to make way for his (clearly beloved) family in almost every area of his life, the final moments show him getting into his Tiguan, clearing away the kiddie detritus, and finally looking satisfied. The tagline is "No compromise needed."

The spot is by adam&eve/DDB, and directed by James Rouse (a pairing whose work for Harvey Nichols, Sorry I Spent it on Myself, won four Grand Prix at Cannes this year.)

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About

Credits

Date
Sep 15, 2014
Agency:
Adam & Eve/DDB London
Creative Team:
Nikki Lindman
Client:
Volkswagen (UK)
Creative Team:
Toby Brewer
Global Executive Creative Director:
Jeremy Craigen
Agency Producer:
Panos Louca
Planner:
Will Grundy
Media Agency:
Mediacom
Production Company:
Outsider
Director:
James Rouse
Production Co-Producer:
Benji Howell
Editor:
Neil Smith
Post Production:
MPC
Audio Post Production:
Factory

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