Creativity

These VW Print Ads Make a Sharp Point About Repairs

Adam & Eve/DDB Campaign Promotes Bespoke Tools

Published on Jul 10, 2015

Editor's Pick

A pair of garden shears in a hair stylist's belt, a cheese grater in a decorator's toolkit -- this print campaign for Volkswagen's tools and repairs business makes its point subtly but sharply. The U.K. ads, by Adam & Eve/DDB, promote the fact that Volkswagen's technicians use bespoke tools to repair your car, with the tagline "A proper job needs the right tools."

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About

Credits

Date
Jul 10, 2015
Agency:
Adam & Eve/DDB London
Chief Creative Officer:
Ben Priest
Client:
Volkswagen (UK)
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative:
William Blackburn
Creative:
Lily Scarlett Hurst
Account Manager:
Sophie Butler
Account Director:
Josie Robinson
Account Director:
Amanda Griffiths
Business Director:
Mike Stern
Account Planner:
Will Grundy
Artworking:
King Henry
Design:
Olly Watts
Retouching:
Stanleys KH
Creative Producer:
Charmaine Balay
Photographer:
James Day

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