Lofty Chick Fancies Small Car in Spot For VW Up

Adam & Eve spot demonstrates it's not size that matters

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Editor's Pick

In this spot for VW's small car model "Up", directed by Chris Palmer for Adam & Eve/DDB, everyone's too small for our heroine, except the car in question (and its perfectly proportioned driver). The ad also takes us on a prettily shot tour of London landmarks.

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About

Credits
Date
Apr 29, 2013
Agency:
Adam & Eve/DDB London
Client:
Volkswagen Up
Executive Creative Director:
Jeremy Craigen
Art Director:
Feargal Ballance
Copywriter:
Patrick McClelland
Agency Producer:
Lucinda Ker
Account Director:
Jonathan Hill
Production Company:
Gorgeous
Director:
Chris Palmer
Producer:
Michaela Johnson
DOP:
Bruno Delbonnel
Editing:
The Quarry
Editor:
Paul Watts
Editor:
Jonnie Scarlett
Grading:
Seamus O'Kane - The Mill
Online:
Tom Sparks
Music:
Banks Music
Music Arranger:
Alex Banks
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