Creativity

Lofty Chick Fancies Small Car in Spot For VW Up

Adam & Eve spot demonstrates it's not size that matters

Published on Apr 29, 2013

Editor's Pick

In this spot for VW's small car model "Up", directed by Chris Palmer for Adam & Eve/DDB, everyone's too small for our heroine, except the car in question (and its perfectly proportioned driver). The ad also takes us on a prettily shot tour of London landmarks.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 29, 2013
Agency:
Adam & Eve/DDB London
Client:
Volkswagen Up
Executive Creative Director:
Jeremy Craigen
Art Director:
Feargal Ballance
Copywriter:
Patrick McClelland
Agency Producer:
Lucinda Ker
Account Director:
Jonathan Hill
Production Company:
Gorgeous
Director:
Chris Palmer
Producer:
Michaela Johnson
DOP:
Bruno Delbonnel
Editing:
The Quarry
Editor:
Paul Watts
Editor:
Jonnie Scarlett
Grading:
Seamus O'Kane - The Mill
Online:
Tom Sparks
Music:
Banks Music
Music Arranger:
Alex Banks

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.