Volkswagen: Up-It!

We will deliver your files.

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DDB Stockholm promotes the Volkswagen Up! car with a functional, and on-brand approach. Working from the proposition that the new Up! feels bigger inside than it looks, the agency created Up! It, an online file delivery service that lets you send large files with just a click.

Not an entirely new idea, because last year, Opel Movano and agency McCann Lowe Belgium did something very similar, via a banner ad that doubled as a file delivery service.

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About

Credits
Date
Nov 05, 2012
Agency:
DDB Stockholm
CD:
Fredrik Simonsson
Client:
Volkswagen
CD:
Magnus Jakobsson
CW:
Stefan Gustafsson
AD:
Simon Higby
AD:
Lennart Claesson
Digital Producer:
Michael Nyberg
Web Director:
Karl-Johan Vogelius
Web Design:
Martin Runfors
Technical Director:
Andreas Fabbe
Head of Digital Production:
Jojo Brännström
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