This Volkswagen Campaign Makes Empty Parking Spots Available for Communities

First Project Is a Pop-Up Basketball Space in Ostend, Belgium

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In Belgium, Volkswagen has come up with a campagn aimed at helping local communities in a way that's connected to, but not all about, cars.

Agency DDB Brussels created "Volksparking," idea, with the idea of giving parking lots multiple functions. The first project is a mobile basketball hoop installed at a parking lot in Ostend, Belgium. Developed in conjunction with MIT and Dutch agency Unbranded, the contraption can detect when there's an empty spot and moves the pop-up basketball court to that space.

However, the idea isn't only about hoops -- Volksparking is more of an open source project to which anyone can contribute ideas to turn parking lots into fun spaces. Unbranded's Daan Van Oene said: "Together with MIT, we've been looking at other creative applications … for example the concept could include picnic tables, pop-up skate parks, temporary markets or a secluded climbing wall."

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Jul 01, 2016
DDB Brussels
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