Creativity

This Volkswagen Campaign Makes Empty Parking Spots Available for Communities

First Project Is a Pop-Up Basketball Space in Ostend, Belgium

By Alexandra Jardine. Published on Jul 01, 2016

Editor's Pick

In Belgium, Volkswagen has come up with a campagn aimed at helping local communities in a way that's connected to, but not all about, cars.

Agency DDB Brussels created "Volksparking," idea, with the idea of giving parking lots multiple functions. The first project is a mobile basketball hoop installed at a parking lot in Ostend, Belgium. Developed in conjunction with MIT and Dutch agency Unbranded, the contraption can detect when there's an empty spot and moves the pop-up basketball court to that space.

However, the idea isn't only about hoops -- Volksparking is more of an open source project to which anyone can contribute ideas to turn parking lots into fun spaces. Unbranded's Daan Van Oene said: "Together with MIT, we've been looking at other creative applications … for example the concept could include picnic tables, pop-up skate parks, temporary markets or a secluded climbing wall."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 01, 2016
Agency:
DDB Brussels
Client:
Volkswagen
Installation:
Unbranded

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.