Creativity

VW Makes a Dad's Dream Come True With an Auto-Braking Stroller

Baby Gear Goes Hi-Tech in Fun Stunt

By Ann-Christine Diaz. Published on Aug 07, 2015

Editor's Pick

Last April, Volkswagen Netherlands and its agency Achtung launched a brand campaign, "You expect more when you drive a Volkswagen," in which parents expected all their household products to have similar features to their VW vehicles. One mother, for example, wondered why strollers don't have auto-braking like the cars.

A Facebook fan then responded to the ad saying that of course strollers should have that feature, so VW and Achtung decided to make his dreams come true. In this fun stunt, they outfitted a Maxi Cosi pram with not just auto-braking but also adaptive cruise control, so the stroller always follows behind the parent, but not too closely to ruin his or her stride.

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About

Credits

Date
Aug 07, 2015
Agency:
Achtung!
Client:
Volkswagen
Creative Director:
Mervyn ten Dam
Creative Team:
Bert Marissen
Creative Team:
Alexis Jabbour
Account Manager:
Emily Kroes
Account Manager:
Elke ter Bogt
Production Company:
Czar
Director:
Jonathan Elbers
Producer:
Fenna Breitbarth
Producer:
Robert Nan
DOP:
Daan Nieuwenhuijs
Sound Company:
Sound Circus
Sound:
Kees Kroot
Sound:
Feike de Wit
Music:
Sizzer
Online:
The Ambassadors
Prototype Development:
Magic Bullet

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