A Little Girl Releases Her Toy Monkey Into the Wild in This Sweet Ad From VW

Spot From Argentina Promotes the Voyage Model

Published on

Editor's Pick

A toy monkey comes to life in the wild in this new spot for the VW Voyage from Volkwsagen in Argentina, but is that really where he wants to be?

In the ad, created by Kepel & Mata and directed by Santi Elias at Primo, a little girl is being driven by her parents through a forest, with her toy monkey beside her. When she sees a group of wild chimps, she decides that her monkey might belong there, and sadly releases him into the wild. The toy comes to life in CGI as he moves towards the pack, but at the last second he remembers his owner and returns to the car in a surprisingly moving moment.

So what has all this to do with VW? The tagline of the spot is "Your city. Your Habitat," as the film ends on a shot of the car driving back through the city.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 12, 2017
Kepel & Mata
Santi Elias
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age