Volkswagen's Super Bowl Spot Features Engineers Sprouting Wings

Brand Has More Vehicles on the Road with 100,000 Miles Than Any Other Automaker

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Apparently, Volkswagen has more vehicles on the road with 100,000 miles than any other car company. That was the kickoff idea for Argonaut when the less-than-one-year-old ad agency was tapped to work on the German automaker's Super Bowl spot. Directed by Tom Kuntz, the spot features a dad getting overly excited about his VW hitting 100,000 miles. His bratty tween daughter, however, isn't so impressed.

So the father weaves a Venti-sized tale to get her excited: "What if every time a Volkswagen hits 100,000 miles, a German engineer gets his wings?" Cut to a VW factory in Germany, where exactly that happens.

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About

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Date
Jan 28, 2014
Agency:
Argonaut
Client:
Volkswagen
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