Creativity

See a Shark Roaming Your Neighborhood in VW's Shark Week Experience

Sharks Meet Google Street View

By Alexandra Jardine. Published on Jul 21, 2017

Editor's Pick

Sharks may once have roamed your neighborhood, and with Volkswagen's Shark Week campaign this year, you can picture just that.

VW is partnering with Discovery Channel's Shark Week for the sixth consecutive year, and this year, the brands are highlighting how sharks used to roam the ancient oceans of the Midwest.

The campaign, developed by Deutsch and produced by Discovery Channel, includes an online experience that allows families to explore their neighborhood alongside ancient sharks through an "underwater" Google Street View experience. Until this Sunday, July 30, people can access the experience through the Land of Sharks website. Simply enter any U.S. address into the search field and you can watch a shark swim the streets of your home.

VW also created a short video series to tell the story of a family on a road trip in a Volkswagen Atlas as they travel to various locations to learn about prehistoric sharks that once swam there. Three 60-second films will display the family visiting an archeological site, travelling to a research lab and finally driving in an Atlas to dive with modern sharks.

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About

Credits

Date
Jul 21, 2017
Agency:
Deutsch
Client:
Volkswagen/Discovery Channel
President & CEO:
Hinrich Woebcken
Marketing:
Gregory Tebbutt
Director, Marketing Communications and Media:
Jennifer Clayton
Advertising Manager:
Chanel Barresi
Advertising Specialist:
Annabelle Lyon
Chief Creative Officer:
Pete Favat
Chief Digital Officer:
Pam Scheideler
Executive Creative Director:
Todd Riddle
Group Creative Director:
Heath Pochucha
Creative Director:
Zaid Al-Asady
Lead Art Director:
David Mugford
Lead Copywriter:
Nick Hammack
Art Director:
Lincoln Lopes
Art Director:
Ben Pang
Copywriter:
Felipe Machado
Copywriter:
Will Sands
Art Director:
Neph Trejo
Creative Director:
Matt Clark
Digital Design Director:
Cris Srittmatter
Technology Director:
Daniel Smith
Experience Design Group Director:
Richard Stewart
UX Director:
Alex Vejnoska
Director of Digital Production:
IV Tench
Group Account Director:
Tom Else
Account Director:
Alex Gross
Account Supervisor:
Mary Connolly
Account Supervisor:
Erin Shanahan
Account Executive:
Nate Pouley
Assistant Account Executive:
Andy Haumersen
Group Strategy Director:
Donn Rohn
Senior Strategist:
Ben Perreira
Junior Strategist:
Leigh Citarella
Production Company:
Discovery
Editorial Company:
Discovery
Post Facility:
Discovery
Color Correction:
Discovery
Audio Post Company:
Discovery

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