Creativity

This Hallucinatory Film for Adventure Sports Brand Volleback Aims to Capture Near-Death in the Mountains

Spot by Chris Palmer of Gorgeous Promotes New Brand Volleback

By Alexandra Jardine. Published on Mar 31, 2016

Editor's Pick

This film introducing recently-lanched adventure sports brand Volleback aims to recreate the sounds and sights of "condition black" -- a military color code term for "you're about the die."

Vollebak, which means "all out" in Flemish, was launched in November 2015 by designers and adventure sports athletes Nick and Steve Tidball. Director Chris Palmer of Gorgeous filmed the brand's "Condition Black" jacket on a Red Monochrome camera with Russian prime lenses, aiming to capture the "fatigue, disorientation, hallucinations and otherworldliness of the state of condition black."

It's set to a soundtrack is composed entirely from recordings of space made on NASA's 2009 Voyager mission. The jacket, built for survival in high-speed mountain sports, was inspired by NASA's Apollo 11 spacesuit, and it was originally conceived after the founders' own near death experiences in the mountains, and those of their friends.

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About

Credits

Date
Mar 31, 2016
Client:
Vollebak
Founder/Creative Director:
Nick Tidball
Founder/Creative Director:
Steve Tidball
Director:
Chris Palmer
Production Company:
Gorgeous
Producer:
Rupert Smythe
Production Assistant:
Sarah Graley
DOP:
Jim Jolliffe
Editor:
Scott Crane @ The Quarry
Post Production:
Tom Sparks @ Fatiboo
Telecine:
Seamus O'Kane - The Mill

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