Saatchi & Saatchi Cape Town replaces animals' fur with matches in this print and poster campaign for South Africa's Volunteer Wildlife Services, a non-profit fire-fighting organization. The message is 'Wildfires Burn More Than Trees'.
With no government funding, the organization relies on on corporate sponsors and responsible citizens to support it in its fight against the rampant seasonal fires of the Western Cape.
Need a credit fix? Contact the Creativity Editors