Gleaming Volvos and Swedish DJ Avicii Star in This Glossy Music Video

Co-branded Video Signifies a New Direction for the Brand, and Star

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Volvo has teamed up with Swedish DJ and producer Avicii (a Grammy nominee for "Sunshine" with David Guetta) to make this co-branded music video, which focuses as much on gleaming shots of its XC90 as of its 26-year-old star.

Set to Avicii's new cover of Nina Simone's "Feeling Good," with vocals by Audra Mae, it was filmed on location in Sweden, and features the kind of gorgeous brooding landscape you'd expect; it was directed by New Land's Gustav Johansson (who helmed Volvo's atmospheric, four-minute Vintersaga ad earlier this year).

We also see Avicii driving the car around places that hold special significance for him after he takes a break from touring. According to Volvo, in a statement from Alain Visser, SVP sales, marketing and customer service, the aim is also to signify a new direction for the brand after years of "intense investment." It will be shared across Volvo's social channels.

Agency Formsan & Bodenfors (Epic Split), which created the film, worked on a similar project with the group Swedish House Mafia in 2013.

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About

Credits
Date
May 11, 2015
Agency:
Forsman & Bodenfors Stockholm
Client:
Volvo / Avicii
Director:
Gustav Johansson
Prod. Co.:
New Land
Art Director:
Andreas Malm
Art Director:
Staffan Lamm
Copywriter:
Fredrik Jansson
Designer:
Martin Joelsson
Designer:
Nicolas Peyrau
Agency Producer:
Jens Odelbring
Web Producer:
Malin Careborg
PR, Social Media & Content Integration:
Peter Andersson (PAPR)
PR, Social Media & Content Integration:
Charlotte Henriksson (Matter)
PR, Social Media & Content Integration:
DigitasLBi
PR, Social Media & Content Integration:
Animal
Planner:
My Troedsson
Media Agency:
Mindshare
Media Partner:
BeOn/AOL
Post Production:
F&B Factory
Director:
Gustav Johansson
Director of Photography:
Niklas Johansson
Editor:
Joakim Pietras
Production Company:
New Land
Executive Producer:
Erik Torell
Producer:
Sophie Tamm Christensen
Grade:
Oskar Larsson
Grade:
Chimney Pot
Artist:
Avicii
Song Title:
"Feeling Good"
Written by:
Anthony Newley
Written by:
Leslie Bricusse
Photographer:
Kalle Gustavsson
Agency & Production Company:
Hall&Lundgren
Agency & Production Company:
DAY Sthlm
Post Production:
Johan Cabezos, Señor

See more credits

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Category
Industry
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