Creativity

Volvo Pays Tribute to Zlatan Ibrahamovic in a Moving Farewell

Ad Sees Him Take a Road Trip Home Following Sweden's Euro 2016 Defeat

By Alexandra Jardine. Published on Jun 27, 2016

Editor's Pick

As iconic player Zlatan Ibrahamovic bows out from international soccer and the Swedish team, Volvo pays tribute to him in an emotive spot out of Forsman & Bondenfors.

The brand, which prior to the Euro 2016 kick-off ran an ad detailing Ibrahamovic's journey from humble beginnings, now shows him making an emotional road trip across Europe following Sweden's defeat by Belgium last Wednesday in the tournament. He sets out in the new Volvo V90 with his family, travelling through Paris where he has been based for several years and ending back where it began in the tough Malmo neighbourhood of Rosengard. He ends by hanging up his jersey on the side of the playground where he kicked soccer balls as a child. The ad is accompanied by an original soundtrack by composer Hans Zimmer.

Ibrahamovic is retiring from international soccer but the world hasn't seen the back of him yet: he is rumoured to be in talks to sign a one year contract with Manchester United. He's also well on his way to becoming a fashion icon with the launch of his A-Z sportswear brand earlier this month, which was also supported by a Forsman & Bodenfors camapign.

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Credits

Date
Jun 27, 2016
Agency:
Forsman & Bodenfors
Art Director:
Andreas Malm
Client:
Volvo
Art Director:
Staffan Lamm
Art Director:
Mathias Appelblad
Copywriter:
Gustav Johansson
Account Director:
Anders Bothén
Account Executive:
Martin Johansson
Designer:
Martin Joelsson
Designer:
Nicolas Peyrau
Agency Producer:
Lena Sellman
Creative Planner:
My Troedsson
Music Supervisor:
Jenny Ring
PR Strategist:
Bjarne Darwall
Social Media:
Animal
Content Integration:
Animal
Media Agency:
Mindshare
Web Production:
F&B Inhouse
Post Production:
F&B Factory
Director:
Adam Berg
Director of Photography:
Mattias Montero
Editor:
Mikkel Nielsen
Editorial Company:
Rock Paper Scissors
Post Production:
MPC Paris
Post Production:
MPC LA
Production Company:
Indio
Executive Producer:
Johan Lindstrom
Producer:
Ben Croker
Online:
Franck Lambertz
Colorist:
Mark Gethin
Sound Design:
Adrian Aurelius
Mixing:
RedPipe
Visual Effects:
MPC Paris
Visual Effects Creative Director:
Franck Lambertz
Visual Effects Supervisor:
Franck Lambertz
Visual Effects Executive Producer:
Quentin Martin
Visual Effects Producer:
Sophie Lebreton
Music Artist:
Hans Zimmer
TItle Design:
Epilogue
Photographer:
Peter Gehrke
Agency & Production Company:
Adamsky
Post Production:
Johan Cabezos

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