Creativity

Volvo: Free Will

Recognizing that universal adoration is an impossible goal, the "Free Will" campaign for the new Volvo C30 presents both "for" and "against" sentiments in a series of quirky animated spots and equ

Published on Jan 04, 2007

Editor's Pick

Recognizing that universal adoration is an impossible goal, the "Free Will" campaign for the new Volvo C30 presents both "for" and "against" sentiments in a series of quirky animated spots and equally quirky web experience conjured by Amsterdam-based Euro RSCG 4D. Visitors to the box-themed website can make their opinions known by viewing and ranking the spots, as well as creating a personalized text-to-speech message via the Big Mouth of Free Will. There's also a customization feature that lets you "unbox" your ideal C30 using a cardboard cut-out template, and a slew of silly interactive elements hidden throughout the site.

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About

Credits

Date
Jan 04, 2007
Creative Director:
Sicco Beerda
Creative:
Darren Reynoldson
Creative:
Feike Kloostra
Agency:
Euro RSCG 4D
Production Company:
Framfab
Client:
Volvo

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