Volvo: Mr. Robinson's Driving School

The webisode trend continues with an MSN, Euro RSCG 4D and Reveille Productions-created series that lives and breathes within t

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The webisode trend continues with an MSN, Euro RSCG 4D and Reveille Productions-created series that lives and breathes within the walls of a driving school.

With Volvo's new, more youth-oriented C30 hatchback as a sponsor, "Mr. Robinson's Driving School" is a 16-episode affair involving a competition between rival driving school instructors, Mr. Robinson and "Swervin" Merv Lehrman. Unfolding over a period of 14 weeks, visitors can view all the drama as the two undergo an arsenal of tests and setbacks in order to inherit ownership of a large driving school franchise. 

With comedian and "The Office" actor Craig Robinson playing the titular role, the "Neighborhood" will offer eight more episodes through late November. Of course, simple viewing isn't the only option. Users can watch Craig with his chalkboard, as he goads you to leave him a message through an actual number, check other voicemails people have left and also take a personal driving class with the man.

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About

Credits
Date
Sep 25, 2007
Client:
Volvo
Agency:
Euro RSCG 4D
Executive Creative Director:
Pat Stern
Production Company:
Reveille
Director:
Brice Beckham
Director:
David Fickas
Executive Producer:
Jared Tobman
Executive Producer:
Josh Uranga
Executive Producer:
David Fickas
Executive Producer:
Brice Beckham
Executive Producer:
Howard T. Owens
Writer:
Ric Barbera
Writer:
Brice Beckham
Writer:
David Fickas
Writer:
Megahn Perry
User Experience:
Kris Bergen (MSN)
Producer:
Ann-Marie Petersons (MSN)
Tags
Genre
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